U07d1 Statistics and Information Essay Example | Topics and Well Written Essays - 500 words

U07d1 Statistics and Information - Essay Example Regression differs from correlation - which establishes whether there is any association between two variables (Chatterjee and Hadi, p. 24). In the case of health care industry, this analysis has a major role and is used in several different aspects like the study of diabetic indicators. This method has been used in order to examine the relationships between different medical issues like blood pressure and diabetes and other possible issues. Correlation analysis: Correlation refers to the degree of association between two variables. When two variables are said to be correlated, it indicates that there is a relationship or a pattern in the movement of the two variables. However, correlation does not indicate causation, i.e., the cause of movement of the variable. In other words, when two variables of correlated, it does not necessarily mean that the change in one variable is responsible or is the cause of change in the other variable (Downing and Clark, 178). In the case of health care industry, correlation analysis can be used to learn the differences between the percentage change of the visceral AT and also the changes in terms of the changes in the AT (Cowel, 2007). T-tests: This is a test that helps in addressing the issues of credibility. Here the process is very simple where the mean values for the groups are divided by the dispersion of the differences and the results are the T – Test ratio. Considering the health care industry, it is important to note that this method has a major role in the health care and is one of the best ways to bring out the incorrect and wrong claims (Downing & Clark, 2010). For instance the claims that a certain food or medicine brings down the blood sugar of a person. This can be tested by the t tests and helps attain a truthful response of the effectiveness of the food or drug. (Horton, 2009) Analysis of variance: This is one of the statistical methods to

Business related Essay Example for Free

Business related Essay 1. Define Marketing. What is marketing process as set out in your text book. Explain the various elements of marketing process. ( LO1; Assessment Criteria 1.1) 2. Select an organization of your choice, identify the marketing orientation it focuses on and evaluate the benefits and costs of the marketing orientation for the selected organization ( LO1; Assessment Criteria 1.2) 3. The Dunkin’ Donut Case: ( LO1; Assessment Criteria 1.2) For more than 50 years, Dunkin’ Donuts has offered customers throughout the United States, and around the world, a consistent experience – the same donuts, the same coffee, the same store dà ©cor – each time a customer drops in. Although the chain now offers iced coffee, breakfast sandwiches, smoothies, gourmet cookies, and Dunkin’ Dawgs in addition to the old standbys, devoted customers argue that it’s the coffee that sets Dunkin’ Donut apart. To keepcustomers coming back, the chain still relies on the recipe that founder Bill Rosenberg crafted more than 50 years ago. The company is so concerned about offering a consistent, high-quality cup of coffee that managers in Dunkin’ Donut’s â€Å"Tree-to-Cup† program monitor the progress of its coffee beans from the farm to the restaurant. The result? Dunkin Donuts sells more cups of coffee than any other retailer in the United States – 30 cups a second, nearly one billion cups each year. Building on that success, the company plans to more than triple its current number of stores, amassing 15,000 franchises by the year 2015. What marketing orientation does Dunkin Donut follow here and why? Give reasons and justification Learning Outcome/s achieved in the assignment: By completing this assignment successfully, the student will achieve the following learning outcome:Learning Outcome LO1 Understand the concept and process of marketing Assessment Criteria 1.1 explain the various elements of the marketing process 1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation Grading Criteria PASS The student will be awarded a PASS grade if he/she achieves all assessment criteria MERIT: The student will be awarded a Merit grade if he/she The learners evidence shows for : M1 Identify and apply strategies to find appropriate solutions †¢ effective judgements have been made †¢ complex problems with more than one variable have been explored †¢ an effective approach to study and research has been applied DISTINCTION: The student will be awarded a Distinction grade if he/she The learners evidence shows for: †¢ conclusions have been arrived at through synthesis of ideas and have been justified D1 Use critical reflection to evaluate own work †¢ the validity of results has been evaluated using and justify valid conclusions defined criteria †¢ self-criticism of approach has taken place †¢ realistic improvements have been proposed against defined characteristics for success

Worldwide Micro Electric Vehicles Market Report 2018 Essay Example for Free

Worldwide Micro Electric Vehicles Market Report 2018 Essay Micro electric vehicles are driven by electric battery propulsion with a power rating of 4-10 KWh and are generally two to four-seater vehicles. This class of vehicles was earlier considered to belong to the category of electric vehicles, but as a result of the increased demand for this product and rapid growth of the market, they now form a separate market category. Analysts forecast the Global Micro Electric Vehicles market will grow at a CAGR of 14. 91 percent over the period 2013-2018. The Report recognizes the following companies as the key players in the Global Micro Electric Vehicles Market : Ingersoll Rand plc Polaris Industries Inc. , Textron Inc. , Yamaha Motor Corp. , Canadian Electric Vehicles Ltd. , Chongqing Huansong Industries (Group) Co. Ltd. , Columbia ParCar , E-Ride Industries , Italcar, Pride Mobility Products Corp. , Shenzhen Marshell Green Power Co. Ltd. , Suzhou Eagle Electric Vehicle Manufacturing Co. Ltd. , Tomberlin Automotive Group, Zhejiang Ruifeng (R P) Industry Group The focus of vendors has shifted to finding ways to extend the life of Li-ion batteries. These batteries are now used in a variety of applications such as cell phones, laptops, PCs, power tools, electric bikes, electric scooters, tablets, medical devices, UPS systems, and transit buses. These batteries have completely replaced lead-acid batteries in several applications. The Global Li-Ion Battery market for Hybrid and Electric Vehicles is expected to grow yearly at 20 percent till 2025 Complete Report is Available @ http://www. sandlerresearch. org/global-micro-electric-vehicles-market-2014-2018. html . Covered in this Report. The Global Micro Electric Vehicles market can be divided into three segments: Quadricycles, Golf Carts, and Mobility Vehicles for the Disabled. To calculate the market size, the report considers the revenue generated from the combined sales of all three segments. . In addition, the report discusses the major drivers that influence the growth of the Global Micro Electric Vehicles market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends that are emerging in the market. Global Micro Electric Vehicles Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas and the EMEA and APAC regions; it also covers the Global Micro Electric Vehicles market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market. According to the report, the Global Micro Electric Vehicles market has taken center stage mainly because of the increase in government subsidies for manufacturers and incentives for buyers of such vehicles. Gasoline and diesel-based vehicles are major generators of greenhouse gas emissions. Various governments are taking an active interest in reducing the increasing emission levels of greenhouse gases. They are also actively involved in promoting clean and efficient ways of transportation. Further, the report states that the inadequate infrastructure for charging electric vehicle batteries is a major challenge faced by the Global Micro Electric Vehicles market. Also, the time taken to recharge these batteries is too long. There is a lot of scope to improve the infrastructure for charging batteries. Hence, the present infrastructure is not sufficient to cater to current demand. Inquire Before buying the Report @ http://www. sandlerresearch. org/inquire-before-buying? rname=19637 . Contact [emailprotected] org / Call +1 888 391 5441 for further information on â€Å"Global Micro Electric Vehicles Market 2014-2018† report OR for any other market research and intelligence needs you may have for your business.

Brand Equity in Luxury Hotels | Research Proposal

Brand Equity in Luxury Hotels | Research Proposal Introduction At the present time, globalisation which just means linking together the localities separated by distance is not an issue in terms of communication, moreover it brings together the world as one (Scheuerman, 2010). The positives of globalisation do not limit itself to just bringing the world together in terms of communication, tourism and hospitality industry has also greatly benefited by this. India is considered one of the fastest growing countries in the world and becoming an attraction for the foreign tourist. India hosted 6.58 million foreign tourist in the year 2012, which was an increase by 4.3% compared to last year. The foreign exchange earnings were a staggering $17.74 billion which was an increase of 7.15 compared to last year (India Tourism Statistics, 2012). The Indian government un It will not be wrong to assume that India has been successful in catering the basic requirements which a tourist looks for before planning their trip to a foreign country. These statistics make India one of the top tourist destinations. The basic requirements being variety of serviced accommodation to choose from, adequate infrastructure, communication system, museum, art galleries, restaurants, cafes, craft places, gardens, historic places and sports amenities. The tourism ministry of India was quick to recognise the tourism market in India and has taken necessary steps to promote it. The Foreign Tourist Arrivals in India during the eighties and nineties lacked consistency but since then it has seen steady growth. The early 2000 can be considered the best years for tourism industry as they saw double digit growth (India Tourism Statistics, 2012). This paper specifically focuses on the 5 star luxury hotels section of the hospitality industry of India. It is very important for the individuals involved in the operations of the hotel to know about the factors which might affect the competition. In the competitive setting, Brand Equity is believed to be the most important value generating asset to the organisation and its customers. Customers can benefit through Brand Equity as it would help them get a better understanding of the services provided by the brand which would eventually increase confidence and help them in making the buying decision. The organisation can benefit in terms of increasing profits, attracting new customers and retaining the loyal customers, having a competitive advantage over rivals (Aaker, 1991). Therefore, the study is carried out to better understand the brand equity of high end luxury hotels in India and the link between brand equity and the post purchase evaluation by the customers. This will provide a better understanding of brand equity of the hotel which is just a small element of brand asset. The post purchase evaluation by the customers for the brand equity in hospitality industry will be directed by analysing the already existing written texts. The suggestions given by the guests who have already visited the hotel are used to analyse as their feedback and opinion would shed light on the major issues faced in terms of brand equity during their stay. Hence, the conclusion of this paper would provide an insight of the different brand equity elements, their features and the influence these elements can have on the day to day working of the hotel by the top management, the marketing team, operations team and everybody responsible for implementing the strategy. A successful brand strategy would give the hotel a competitive advantage over its existing market rivals. Problem Statement A brand can be called an important resource for value addition to the organisation as it is used in the marketing strategy and positioning of the company in the market (Ghauri and Cateora, 2010). Brand equity is a combination of elements namely brand loyalty, brand awareness, brand association, perceived quality denoting the improved value of the brand as a whole. In case of hospitality industry, the focus is mainly on how the consumer perceives the hotel brand, this further improves chances of making more profit. The literature on brand equity have largely focused on the product aspect and not much study has been contributed to the service industry. Thus, literature on brand equity for service industry like hotels is very limited. This has attracted my attention and inspired me to study brand equity primarily focusing on the hospitality industry. As stated above, India has been successful in improving its tourism and hospitality sector over the years. This has resulted in stiff competition amongst the hotel operators. To increase the rate of growth, the government helps and extends its support in almost all domains of the tourism industry. As an example, the government’s initiative to improve the Indian tourism industry in overseas market is the brochure support. The overseas offices help promote organisations who intend to promote special tours (Ministry of tourism, 2014). There are marketing development assistance schemes to promote Indian tourism abroad which is administered by the ministry of tourism, government of India to help hoteliers, travel agents, tour operators etc. The competition in the hospitality industry is intense in parts like Andhra Pradesh, Tamil Nadu, Uttar Pradesh, Karnataka and Maharashtra which experienced maximum domestic tourist in the year 2012. The foreign tourist preferred Delhi, Mumbai (M aharashtra), Chennai (Tamil Nadu), Bangalore (Karnataka) and Kolkata (West Bengal) as their top 5 destinations in India (India Tourism Statistics, 2012). Furthermore, the intense in business competitions especially for five stars luxury hotels are higher than other hotel with fewer stars rating. Normally, the higher stars rating hotel such as five stars luxury hotel comes with the higher price of the offering. However, the competition is not only based on the price and promotion concern but also the uniqueness of the hotel brand. In addition, the emerging of new comer hotels in Bangkok area can also be the supporting evidence, for example Starwood’ St. Regis, W hotel, Four Points by Sheraton (Starwood, 2010). As a result, brand equity can play an important role in increasing the overall profit of the hotel and the people responsible for operating the day to day functioning of the hotel need to realize this. The elements of brand equity needs to be studied in terms of the hospitality industry, this would help understand the role of brand equity in hospitality industry. This paper primarily focuses on the five star luxury segment of the hotels in India. This paper is based on the comments and feedback of the guests who have visited the chosen hotels which are then linked with the elements of brand equity. Purpose of Study The main motive of this study is to understand brand equity and elements in terms of the hospitality industry in India considering the post purchase evaluation of the customers who have visited the hotel. The research also aims to find the link between the elements of brand equity and the comments and feedback of these customers after their purchase. Moreover, the objective of this study is to find the practical effects of brand equity. By the end of this research, I intend to suggest some articulated hypothesis of brand equity in hospitality industry for future studies. Research Questions The research question has been framed on the basis of the background of the topic chosen and the problem statement to accomplish the objective of this research: What are the features of brand equity of high-end (5 Stars) luxury hotels in India? Which elements of brand equity do most of the customers perceive for evaluation? Thesis Outline The first chapter gives a brief about the research topic on evaluation of post purchase behaviour on brand equity for hospitality industry in India. This is further explained by designing the problem statement and research topic to specify the path of the study with the focus only on five star luxury hotels in India. Chapter two includes the literature review. This is done by investigating the literature available in physical format and those available on the internet. The literature review explains branding and the various aspects of brand equity to give a basic understanding about brand equity. This will be followed by brand equity in hospitality (service) industry, buying decision of customers, electronic word of mouth and evaluation of customers after using the hotel (post-purchase).Along with this literature, a framework has been designed to give a better understanding of the research which includes the idea of brand equity. Chapter three begins by explaining in the research methodology, how the topic was chosen. This is followed by a discussion on the methodologies used in the research design. Qualitative and quantitative approach were used for this study. Qualitative approach was done by carrying out content analysis using a specific set of measurements. Quantitative approach was used to present the findings and the results. The process of collecting data, the use of secondary data like the feedback of hotels from customers, text and other articles on brand equity are discussed in this section. This section continuous with further explaining the limitations of this study and the sampling design in context of the total volume considered and the time period observed for the data collection. This is commenced by highlighting the validity and the reliability of the study. The fourth chapter presents the findings from the collected data from the website tripadvisor.com for feedback from the guests who have visited the hotels. The main aim for this exercise is to analyse and interpret this data and then divide them in terms of the different components of brand equity or the set of measurements. The results are explained by using the quantitative approach by denoting them in terms of percentage of each component and sub component of brand equity. The fifth chapter analyses the findings and discusses the results and a comparison is made with the earlier studies on brand equity and hospitality industry. This section is concluded by analysing each brand equity category and proposing the hypothesis on brand equity for hotel. The sixth chapter concludes the research by explaining the results obtained from findings and analysis in the previous chapter. This section also answers the research questions for the study. The seventh and the final chapter recommends on the real-world effects of the results obtained from this research. This paper is concluded by proposing a path for the future study centred on the hypotheses.

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In March 2010 the Congress of USA passed the President Obama health care plan which is widely known as obamacare. The bill largely focuses issues related to health care of American citizens such as the health insurance treatment of elderly and young ones. The bill includes Patient Protection and Affordable Care Act (PPACA) and The Health Care and Education Affordability Reconciliation Act along with many other rules all signed as laws by President Obama. It is the aim of these bills to help American Nurses association and will also impose some challenges for the future nurses. The Obama health care plan is a health care reform in the US and is known as one of the major achievements of President Obama. Obama care has aided millions of Americans to afford a better quality health insurance, helped reform the health insurance industry and has widened the horizons of American health care rights. It is also an objective of the bill to reduce wasteful spending all over the country in health care department. The bill has been signed as the health care law aiming to improve the entire health care system of the United States by expanding coverage to more Americans as well as protecting the existing insurance policy holders of America. Obama Administration claims that a huge population of America will be benefitted by this new plan in various ways. According to the administration, insurance companies will not be able to cancel coverage if people get sick, all out of pocket costs shall be covered for proven preventive and screening services such as mammograms and other preventive tests. The plan is to diagnose chronic and potentially serious diseases as early as possible in order to make further treatments more effective. As a result of this... ...egard Obama care for a healthy New York. Keeping the current ambiguous and unreliable web services in view it is risky to recommend sites to patients for health insurance purposes. However some sites are reliable and have earned a good name through good work and satisfied users. These sites, which can also provide telemedicine facilities are very convenient and save a lot of effort and time which is spent on travelling and waiting for the appointments. Obama’s health care plan has opened new gateways for a lot of insurance providers and websites are used to provide insurance online. However reliability and validity of websites to patients requiring insurance still remains risky and faulty. A lot of effort still needs to be put in the technicality of catering a large population of insurance seekers online to ensure a smooth and transparent health care administration.

girl interrupted review Essay -- essays research papers

One popular cultural myth about the mentally ill is the archetype of the "Sexy Crazy Girl", which we've seen in movies, comic books, and music. Losing your grip with reality is not a glamorous subject, but that's not what you get from Girl, Interrupted. It is apparent that all the girls in the movie had some type of dysfunctional personality, and bad things happen to some of them, but it just did not seem realistic. First off, most of the patients prtrayed were young, which made the care facility look like a youth home rather than a mental institution. but only the main (well known) stars, (Jolie and Ryder) were focal piont. I'll also note that about half the young girls in the movie, Ryder and Jolie included, simply don't look like girls in the 1960's. Maybe that's a difficult statement to explain, but it has to do with that certain look each time and generation seems to have; and Ryder and Jolie don't look like girls of the 1960's. Of course, one could easily say that th eir displacement is part of their condition... but I didn't buy it. To finish this paragraph about this film's inconsistent appearances, I'll mention how convenient it seems that with the exception of one extra, nearly the entire cast of patients in this ward are under the age of 25 or so. Mental illness strikes women of all ages, so it was a bit perplexing to see it portrayed as a thing of youth. This also feeds into my prior statement about making "going crazy" look cool... this movie ...

Knowledge M Essay -- essays research papers

Introduction   Ã‚  Ã‚  Ã‚  Ã‚  In today’s economy, corporations are constantly seeking was to achieve faster decision making, higher levels of product, better service, and process innovation to gain competitive advantage over other corporations. Various information technologies have been adapted in to corporation’s business plans in order to optimize competitive advantage. However, with the increase in competition, information technology’s applications in business no longer serve as a great advantage. The need for new business strategies arises along with the emergence of the knowledge society (Styhre, 2003) having information is no longer a source of competitive advantage. In today’s business environment, organizational knowledge is recognized as a significant source of competitive advantage, how quickly organizations determines knowledge and creates value out of it determines its competitiveness. (Shukla) In an economy where the only certainty is uncertainty, the one sure source of competitive advantage is knowledge. When markets shift, technologies proliferate, competitors multiply, and products become obsolete almost overnight, successful companies are those that consistently create new knowledge, disseminate it widely throughout the organization, and quickly embody it in new technologies and products. -Harvard Business Review (1998) Knowledge management is a business strategy that identifies, organizes and shares information essential to the company so it can be applied to optimize business performance. The content of this paper provides the fundamental concepts to the practice of Knowledge Management and how it should be applied. Explanation of the technology, its application in business, benefits, and the essentials of designing a knowledge management program are introduced and explained in further details. Knowledge Management: Technology and Trends   Ã‚  Ã‚  Ã‚  Ã‚  The practice of knowledge management is often confused with information management. So what is knowledge management? And exactly how should it work? B. Begeron (2003) defines knowledge management as â€Å"the ability to selectively capture, archive, and access the best practices of work-related knowledge and decision making from employees and managers for both individual and group behaviors.† Knowledge management is still a relatively new practice in business organi... ...pplications. (Santosus, 2002) Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Knowledge management, being a relevantly new practice in business organizations, requires a great deal of planning and setting systematic knowledge management program according to the organization’s business goals. Several factors must be applied to building a successful knowledge management program: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Leadership is essential. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Training and reeducating of knowledge workers is the key to increasing the organization’s assets 3.  Ã‚  Ã‚  Ã‚  Ã‚  Business goal must be set and expectations must be managed. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Knowledge management depends on information technology. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Knowledge management is a constantly evolving process. If a knowledge management program is designed and applied accordingly, beneficial results would occur. We can conclude that knowledge management, instead of being applied as a technology based concept, it should be applied as a daily business practice of sharing information among employees and departments in order to properly import knowledge in to use when it is needed