Customer Rationship

 Globalization and technology improvements pull in exposed companies to a take hold of with tough competition. In this modernistic era companies are cogitate on managing client relationships in ready to efficiently enlarge revenues. Today marketing is not just development, delivering and selling, it is moving towards underdeveloped and maintaining long term relationships with customers. Relationship marketing is becoming simple in financial services. Managers really need to look at areas where opportunities lie, because industry consolidation, virtual delivery channels and the ability to outfox money around with a click of a fawn are making it easier for customers to leave one bank for another. In this situation CRM (Customer Relationship Management) is an opportunity that banks can avail to overdress up above minor advantages by developing positive relationships with their customers.               The procedure of this study has been to investig ate how CRM in banks can be described. explanation and benefits of CRM, CRM bear upones, CRM technology and CRM structure and people chip in been studied in three different banks (Within case analysis & deoxyadenosine monophosphate; dun case analysis).

The results revealed banks understanding for the term CRM, the way they have employ CRM processes which are considered necessary for a customer centrical establishment & angstrom unit; integration of technology with the business processes adjacent the CRM organisational structure.   Keywords: Relationship Marketing, CRM, within case analysis & get over case analysis.   Introduction CRM (cust! omer relationship management)            CRM as defined by Kotler, is the process of utilizing detailed information about individual customers & guardedly managing all the customers touch points with the aim of maximizing customer loyalty. The last-place objective of the CRM process is to create a regent(postnominal) new tool for customer retention, customer value, customer acquirement & profitability.   CRM activities includes, ?        Ensuring...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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