Medlife Insurance LTD Case Study :: Business and Management Studies

We have chosen a club called Medlife Insurance LTD. This gild deals with financial work, within that with life redress.Marketing Financial Services PresentationIntroductionWe have chosen a company called Medlife Insurance LTD. This companydeals with financial serve, within that with life damages. It ispart of a network of companies that sell life insurance and to beable to give a whole picture of the companys activities we willintroduce some of its partner companies as well. We will also give abrief description of the different kinds of services they provide tocustomers, such as life insurance for a whole family, life insurancefor a single person or life insurance for the company employees. Situation AnalysisGrazer Wechselseitige and other international investors foundedMedlife in the year 1994. Medlife started its business activities in1995. It is set up as a Cypriot seaward company and offers lifeinsurance products on US dollar basis. Medlife is an insurance company full of traditions and experience.Because of its traditions, seriousness and experience, it providesreliability of all activities in life insurance and capitalinvestments of Medlife. All sales are performed through the networkof SI-Save Invest Ltd, (one of the biggest independent andinternational insurance broker companies in the world that offers andsells financial services, specializes in capital forming lifeinsurance and disability insurance offered by its insurance partners),covering the former CIS and Baltic countries.Insurance and investment programmes have been developed that attentionencompassing the risks of everyday life and at the same time allow thecustomer to achieve a profitable return of the money invested.Contracts concluded among Medlife and its clients are subject toAustrian law which extensively protects the rights of Medlifesclients. Due to the very strict rules and regulations of theInsurance Contract Act and the Consumer Protection Act. GrazerWechselseitige Group in Austria, a well-known insurance company,provides fundamental insurance services like technical administration,funds investment, and reinsurance since 1828. These services aredelivered following the same principles of security and profitabilitythat do apply for Grazer Wechselseitige itself. Grazer WechselseitigeVersicherung AG is 100% financed on own capital and therefore does notrequire any investors ratings.Some examples of the financial services that Medlife is sellingEconomic Insurance PlanEconomic Insurance Plan is the ideal package for those who seekcomprehensive insurance coverage combined with an prospect toinvest capital in a profitable way.G5S -Endowment Insurance with graduated terminal benefits and surplusparticipation.The benefit to be paid in the case of death becomes payable if theinsured person dies before the end of the insurance term. The sum to